Pay-Per-Lead · MSP & IT Services

Your B2B Pipeline,
on demand.
Only pay when leads show up.

LeadGenr8 delivers qualified IT decision-makers to managed service providers. Tell us the exact company size you want to target — micro-SMB to 500-employee enterprise. Pay per lead, no retainer.

First 2 leads free — no charge until lead 3
Free Market Analysis No account required
— IT decision-makers in your market
— first-time buyers + — switching providers all sizes
both pools targeted — every campaign reaches first-time buyers and switchers
Sample Lead
Michael T., VP of Operations
Meridian Group · 55 employees · Chicago, IL
"We've been evaluating MSPs for 60 days — open to a call if you can show ROI."
Set up my account Live market data · Sample reply shown for illustration
Verified contacts only
First leads in 5–10 days
No monthly fee
Dispute any lead, full credit
Active in 47 states
How It Works

From signup to leads
in under two weeks.

Three steps. No retainer. No cold-list roulette.

Step 01

Tell us about your MSP

3-minute signup. Tell us your vertical, service area, and the exact company size segment you want — micro-SMB through 500-employee enterprise. No discovery calls, no sales reps.

Step 02

We build and work your pipeline

Our targeting identifies IT managers, CTOs, and VPs of Operations at SMBs actively evaluating MSPs. We run a personalized multi-touch sequence on your behalf.

Step 03

Pay per qualified lead delivered

When a decision-maker replies with genuine interest, you receive their full contact record and reply text. Flat rate per lead — no subscription, no minimum spend.

LeadGenr8
MSP · Chicago
Leads
3
This month
Billed
$450
3 × $150
Per lead
$150
Flat rate
Plan
Pay-as-
you-go
MT
New lead delivered — Michael T.
VP of Operations · Meridian Group · 55 employees
Lead #3 · $150
MT
Michael T., VP of Operations
Meridian Group · Chicago, IL
✓ Delivered
Email
mt@meridiangroup.com
Delivered
Apr 19, 2026
Their reply
“We've been evaluating MSPs for 60 days — open to a call if you can show ROI fast.”
Dashboard Features

Your pipeline.
All in one place.

Real-time visibility into every lead delivered, your outreach performance, and your spend. No black box, no support tickets — everything is one click away.

Leads land the instant they reply
Name, company, email, and the exact reply text — delivered to your dashboard the moment a decision-maker responds.
Full campaign transparency
Track sends, open rates, and reply rates in real time. See exactly how your outreach is performing — no waiting for a weekly report.
Change anything, no phone call needed
Update your territory, target size, vertical, or copy differentiators directly from your dashboard. Live within 24 hours.
Pricing

One flat rate.
Per lead delivered.

No packages, no tiers. A single price per qualified, interested decision-maker — verified and delivered to your inbox.

Primary Vertical

Managed IT / MSP

IT managers, CTOs, and VPs of Operations actively evaluating managed services. You choose the size band: micro-SMB (10–30), growing SMB (30–75), scaling (75–200), or enterprise SMB (200–500 employees).

$150 / lead
Avg contract value $6K/yr → 40x ROI
Also Available

Digital Marketing Agency

Marketing directors and CMOs at growing companies evaluating agency partners for paid media, content, or brand work.

$120 / lead
Avg contract value $3K/yr → 25x ROI
Also Available

SEO / Organic Search

Digital marketing managers and business owners actively investing in long-term organic growth strategy.

$100 / lead
Avg contract value $2.4K/yr → 24x ROI
Also Available

AI & Automation

CTOs and VPs of Engineering at mid-market companies exploring AI implementation and workflow automation.

$130 / lead
Avg contract value $12K/yr → 92x ROI
Pre-purchase & Save

Buy a lead pack. Lock in a discount.

Optional — pay per lead as they arrive, or pre-purchase a pack for a guaranteed rate. Credits deduct at the discounted rate; your card is only charged when leads are delivered.

Value
5 leads
Save 10%
$117/lead avg · $585 total
Most Popular
Pro
15 leads
Save 15%
$111/lead avg · $1,658 total
Elite
30 leads
Save 20%
$104/lead avg · $3,120 total

Packs selected during signup. Lead price varies by vertical — pack discounts apply to your base rate. No expiry on credits.

By the Numbers

Real results across the network

2,400+
Leads delivered
47
Active IT clients
40×
Average ROI on MSP leads
94%
Valid contact rate
8–12
Days to first lead
★★★★★

We closed two managed services contracts in the first 30 days. At $150 a lead, the ROI isn't even a conversation — it's obvious.

Jason R.
Owner, Apex IT Solutions — Dallas, TX
★★★★★

Every other lead gen we tried was either a list dump or a $2K/month retainer with nothing to show. LeadGenr8 sends real replies from real decision-makers.

Michelle K.
President, ProActive IT — Charlotte, NC
★★★★★

I was 90% referral-dependent. That's fine until you hit a slow quarter. This gives me an actual outbound lever for the first time.

Brian T.
CEO, Vertex Managed Services — Boston, MA
Zero fluff

Not a retainer.
Not a contract.
Not a subscription.

One model: we deliver a lead, you pay for a lead.

No monthly fee
No minimum commitment
No setup fee
No long-term contracts
Pay per lead, period
Dispute any lead — full credit
Credits never expire
Start getting leads
FAQ

Common questions

A lead is a verified decision-maker — IT manager, CTO, VP of Operations, or similar — who has replied to our outreach expressing genuine interest. Not a click, not an auto-reply. You receive their name, title, company, direct email, and their exact reply text.
We target companies with 10–500 employees in your specified geography, segmented by the size band you choose at signup. Verticals include healthcare, legal, financial services, construction, manufacturing, and professional services. We target decision-makers — owners, IT managers, CTOs, VPs of Operations — who own or influence IT vendor selection.
Most MSP clients see their first lead within 5–10 business days of completing setup. Volume picks up through weeks 2–4 as our sequences hit their cadence. We'll set clear expectations during onboarding.
Dispute it within 24 hours of delivery and you'll receive a full credit — no questions, no escalation required. We validate every contact before outreach begins, but if something doesn't meet the standard, we make it right immediately.
Outreach is sent from a dedicated sender persona tied to your vertical and geography. Prospects are engaged as warm B2B outreach — no cold list blasts. You can review the sequence copy before we launch.
A lead list gives you names to cold-call yourself. LinkedIn tools require your own outreach time. LeadGenr8 does the full outbound cycle — prospecting, copywriting, sequencing, reply handling — and only charges you when an interested prospect surfaces. You get the conversation, not the homework.
Yes. No cancellation penalty. Your unused credits never expire. Pause outreach from your dashboard at any time — your prospect pipeline stays warm and resumes where it left off.
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